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Rate Limits

This page covers managing Meta Cloud API rate limits, maintaining high phone number quality ratings, and outbound queueing.

Messaging Tiers & Daily Limits

Content coming soon.
  • Tier progression: Tier 1 (1,000 users/24h) →\to Tier 2 (10,000) →\to Tier 3 (100,000) →\to Tier 4 (Unlimited)
  • Criteria for automatic tier upgrades and scaling thresholds

Phone Number Quality Rating Health

Content coming soon.
  • Understanding quality statuses (High, Medium, Low, Flagged)
  • Factors that degrade ratings: user blocks, spam reports, and template pacing
  • Automatic rate-throttling during quality degradation

Outbound Queueing & Throttling Architecture

Content coming soon.
  • Token bucket / Leaky bucket rate limiters
  • Handling error code 130429 (Rate limit hit)
  • Exponential backoff with jitter and retry priority queues